1. Introduction

Go-to-Market Partners, LLC, doing business as GTM Partners ("GTM Partners," "we," "us," or "our"), is a research, education, and media company focused on go-to-market strategy and best practices. We are committed to protecting the privacy of our customers, partners, website visitors, course participants, subscribers, and other users of our Services.

This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our websites, enroll in our courses and certifications, subscribe to our newsletters, attend our events, use our AI-powered tools, or otherwise interact with our Services. Please read this policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

• Account & Registration Data: Name, email address, phone number, company name, job title, and password when you create an account on our platforms or register for certifications.
• Payment Information: Billing address and payment card details processed through our third-party payment processors (e.g., Stripe, Thinkific). We do not store full credit card numbers on our servers.
• Course & Certification Data: Course enrollment records, quiz and assessment responses, completion progress, certifications earned, and feedback you provide.
• Communications: Information you provide when you contact us via email, Slack, chat widgets, support tickets, or other communication channels, including the content of your messages.
• Event & Webinar Data: Registration details for webinars, workshops, coaching calls, and in-person events, including any information submitted through event forms.
• Research & Survey Data: Responses to surveys, assessments, research questionnaires, and diagnostic tools you voluntarily complete.
• Partner Program Data: Business information, deal registrations, pipeline data, and professional details submitted through our partner certification and collaboration programs.
• User-Generated Content: Comments, posts, questions, or content you submit through our community features, forums, or AI-powered tools.

2.2 Information Collected Automatically

• Device & Browser Data: IP address, browser type and version, operating system, device identifiers, screen resolution, and language preferences.
• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs, search queries, and navigation paths through our Services.
• AI Interaction Data: Queries submitted to and responses generated by our AI-powered tools (such as GTMee), including conversation logs used to improve service quality.
• Cookie & Tracking Data: Information collected through cookies, web beacons, pixels, and similar technologies as described in Section 5.
• Email Engagement Data: Email open rates, click-through rates, and interaction data from our newsletters and marketing communications.

2.3 Information from Third Parties

• Single Sign-On Providers: If you authenticate via a third-party service (e.g., Google, LinkedIn), we may receive your name, email, and profile information as authorized by you.
• Analytics & Advertising Partners: We may receive aggregated or individual-level data from analytics services, advertising networks, and data enrichment providers.
• Business Partners & Integrations: Information shared by CRM platforms, marketing automation tools, or partner organizations as part of co-marketing or referral arrangements.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Deliver Educational Services: Provide access to courses, certifications, coaching calls, research reports, and other educational content.
• Manage Accounts: Create, maintain, and secure your user accounts and subscriptions.
• Process Transactions: Process payments, issue invoices, and manage billing for course enrollments, certifications, and partner programs.
• Communication: Send transactional emails (e.g., enrollment confirmations, password resets), respond to inquiries, and provide customer support.
• Marketing & Newsletters: Send promotional content, newsletters, event invitations, new course announcements, and research reports (with your consent or as permitted by law).
• SMS & Text Messaging: Send text messages related to our programs, events, and services as described in our SMS Policy and in accordance with your consent.
• Research & Analytics: Conduct market research, analyze trends in go-to-market practices, produce industry reports, and improve our educational offerings.
• AI Tool Improvement: Improve the quality, accuracy, and relevance of our AI-powered tools and chatbot experiences.
• Personalization: Customize your experience, recommend relevant courses or content, and tailor communications to your interests and professional needs.
• Partner Program Management: Administer our partner certification programs, track engagement, facilitate collaboration among partners, and report on program outcomes.
• Legal & Compliance: Comply with applicable laws, enforce our Terms of Service, protect our rights and property, and prevent fraud or misuse.

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of recipients:

• Service Providers: Third-party vendors who perform services on our behalf, including hosting (Thinkific, Supabase), payment processing (Stripe), email delivery (ConvertKit), SMS messaging (TextMagic), AI services (Chatbase, OpenAI), analytics (Google Analytics), and customer support tools. These providers are contractually obligated to use your data only as necessary to perform services for us.
• Business Partners: With your consent, we may share your information with co-marketing partners, event co-sponsors, or partner organizations as described at the time of collection.
• Aggregated & De-Identified Data: We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you for research publications, industry benchmarking, and business analysis.
• Legal Obligations: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, safety, or property of GTM Partners, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver targeted content. The types of cookies we use include:

• Essential Cookies: Required for basic site functionality, authentication, and security. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our sites (e.g., Google Analytics, Hotjar) so we can improve content and navigation.
• Functional Cookies: Remember your preferences, language settings, and personalization choices.
• Marketing Cookies: Used to deliver relevant advertising and track campaign effectiveness across platforms (e.g., Facebook Pixel, LinkedIn Insight Tag, Google Ads).

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our Services. Most browsers allow you to refuse or delete cookies; consult your browser's help documentation for instructions.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors that determine retention periods include:

• The duration of your account or subscription with us
• Whether you hold active certifications that require verification
• Ongoing participation in our partner programs
• Legal, regulatory, tax, or accounting requirements
• Resolution of disputes or enforcement of agreements

When your data is no longer needed, we will securely delete or anonymize it. Certification and completion records may be retained indefinitely in anonymized or aggregated form for research and accreditation purposes.

7. Data Security

We implement industry-standard administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest
• Access controls and role-based permissions for employees and contractors
• Regular security assessments and monitoring
• Secure, authenticated API communications between our systems and service providers

While we take reasonable precautions, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

8. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete personal information.
• Deletion: Request that we delete your personal information, subject to certain exceptions.
• Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the "unsubscribe" link in any email, or by contacting us directly. Note that you may still receive transactional communications related to your account.
• Opt-Out of SMS: Reply STOP to any text message to unsubscribe. See our SMS Policy for details.
• Data Portability: Request a portable copy of your data in a structured, machine-readable format.
• Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us using the information in Section 14. We will respond to verified requests within the timeframe required by applicable law (typically 30–45 days).

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To submit a request, contact us at the address in Section 14.

European Economic Area, UK & Switzerland (GDPR)

If you are located in the EEA, UK, or Switzerland, your data is processed based on consent, contractual necessity, or our legitimate interests. You have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.

9. SMS & Text Messaging

GTM Partners may send SMS or text messages to individuals who have provided their phone number and opted in to receive text communications. Our SMS messaging program is governed by our separate SMS & Text Messaging Policy, which provides detailed information about:

• Types of messages sent
• Message frequency
• How to opt in and opt out
• Message and data rates
• Privacy protections specific to phone numbers and messaging data

By providing your phone number and consenting to receive text messages, you agree to the terms of our SMS Policy. You may opt out at any time by replying STOP to any message. We do not share your phone number with third parties for their marketing purposes.

10. Third-Party Links & Services

Our Services may contain links to third-party websites, applications, or services that are not operated by us. These include but are not limited to:

• Social media platforms (LinkedIn, YouTube, X/Twitter)
• Video conferencing tools (Zoom)
• Community platforms (Slack)
• Third-party course or content hosting services

We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you access through our platforms.

11. Children's Privacy

Our Services are designed for business professionals and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at the address in Section 14.

12. International Data Transfers

GTM Partners is based in the United States. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate. By using our Services, you consent to the transfer of your information to jurisdictions that may have different data protection laws than your country of residence.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our websites. We encourage you to review this page periodically to stay informed about how we protect your information.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: