Chad Hammock

Fractional Leader

Company Overview

Building Aligned Teams That Drive Sustainable Growth

StrtrCulture helps B2B companies unlock scalable, sustainable growth by aligning their people, processes, technology, and skills around a unified go-to-market operating system. Founded on the belief that execution—not just strategy—drives performance, StrtrCulture equips leadership and frontline managers to turn strategic intent into measurable outcomes.

As companies invest heavily in AI, automation, data strategy, and sales enablement, many still struggle with a misalignment between their strategy and field execution. StrtrCulture bridges that gap—helping organizations design operating systems that connect vision to daily action. By fostering alignment across functions and building management capability at every level, we enable growth that’s predictable, measurable, and repeatable.

Our programs focus on the most underinvested lever in most organizations: frontline management. We coach managers to lead effectively, using data-driven insights and precision adjustments to accelerate team performance—unlocking 20%+ growth without additional headcount or budget.

Whether your company is founder-led and moving beyond product-market fit, expanding into new markets, or scaling globally, StrtrCulture helps you identify and activate the levers that will move your business forward the fastest. We combine proven frameworks, leadership coaching, and GTM enablement systems to ensure every team is aligned, equipped, and empowered to execute. The result: stronger performance, healthier teams, and a culture built for sustained growth.

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