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Move Book Course - GTM For Execs

In just 60 minutes, we’ll show you what’s broken in your GTM—and how to fix it.

Take The GTM Assessment

Have your leadership team take the GTM assessment to see if your aligned and get practical guidance to transform your GTM!

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Discover the GTM Framework used by top companies to align teams, overcome growth gaps, and scale smarter.

Why Work With Jacob

Jacob Fenton provides fractional CMO leadership through Breakaway GTM, helping founder-led businesses with $5M–$25M in revenue build connected growth systems that drive repeat revenue. With an operator’s mindset and experience owning revenue outcomes, Jacob aligns demand generation, customer experience, retention, and expansion to reduce founder dependency and unlock sustainable growth. Through Breakaway GTM’s MAP → FORM → TUNE methodology, he helps businesses identify growth constraints, prioritize the right initiatives, and apply practical AI and systems to increase customer lifetime value, renewals, reorders, and account expansion.

  • Fractional CMO Leadership
    Strategic marketing leadership, GTM alignment, and revenue-focused execution without the cost of a full-time CMO.
  • Customer Retention & Lifecycle Growth
    Improving reorders, renewals, subscriptions, memberships, and customer lifetime value through connected lifecycle marketing and customer experience.
  • Go-to-Market Strategy & Revenue Optimization
    Identifying growth constraints, strengthening acquisition and conversion, and aligning systems, teams, and AI-enabled workflows to drive sustainable revenue growth.

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