I help you implement the GTM Operating System to MOVE your business further, faster.
About Me
I’m a Fractional CMO and Go-to-Market (GTM) advisor with more than 25 years of experience helping founders, CEOs, and PE-backed B2B software companies build marketing functions that drive measurable revenue. I specialize in turning fragmented marketing efforts into structured, repeatable demand generation systems that create predictable pipeline and sustainable growth. My work focuses on health tech, digital health, regulated B2B SaaS, compliance-heavy software, and Seed to Series B startups.
Through GoTo Marketing, I work alongside leadership teams to uncover why marketing isn’t consistently translating into pipeline. In most cases, the challenge isn’t a lack of activity—it’s a lack of alignment, ownership, and operational discipline across the revenue engine. I help connect marketing with sales, product, RevOps, and customer success, building the processes, metrics, and accountability needed to create a high-performing GTM organization. My approach combines strategic leadership with hands-on execution, ensuring plans don't just look good on paper—they get implemented and deliver results.
My expertise spans GTM strategy, demand generation, marketing operations, RevOps, team design, AI and MarTech optimization, attribution, dashboards, and executive coaching. Whether I’m building a marketing function from the ground up, scaling an existing team, or helping leadership navigate growth challenges, my goal is always the same: to create a connected, accountable marketing system that delivers predictable revenue, supports long-term growth, and restores confidence in marketing as a true business driver.
15 Reasons Why Your GTM Is Broken
Business is relying on heroic sales players and not plays
Sales, Marketing, and Customer Success are out of sync
You can't predict and forecast revenue for the next two quarters
Heavy discounting and feature wars are eroding your value prop
Your customers love you, but can't quantify their ROI at renewal time
You can't prioritize or say no to new initiatives
Your team is not aligned on an executive strategy
Your churn is killing your business
Your competitors are winning more market share
You are THE last to enter a deal cycle
Your team is reactive, not proactive
You want to go up-market but the customer base is SMB
Your analyst relations are weak, at best, to drive material influence
Your point of view is not differentiated with your product
You are struggling to go from a product to platform company
The GTM Operating System Can Help You Fix It.
Our GTM Operating System (O.S.) is a proprietary eight-pillar framework designed to build and guide Go-to-Market strategy for B2B teams. Think of it as a blueprint and a map that connects strategy to execution and helps teams achieve alignment across functional silos.
The Solution
Our GTM Operating System framework helps you address these challenges with practical solutions that get results.
Define your ICP & prioritize segments
Stop chasing the wrong customers.
Build a roadmap around your highest-value products
Focus on what drives real revenue.
Develop a differentiated point of view
Stand out instead of competing on price.
Implement a GTM motions playbook
Repeatable plays that actually work.
Accelerate ROI & time-to-value
Turn customers into advocates, fast.
Focus on data-driven customer and product insights
Fuel NRR growth.
Create an executive GTM dashboard
Full visibility, no surprises.
Align teams with clarity & trust
Move faster, execute better.
What GTM Leaders are Saying
Let's Work Together
I can help you implement the GTM Operating System in your business to achieve faster growth, better alignment, and improved go-to-market performance.
- Implement the GTM Operating System in your organization
- Align your sales, marketing, and customer success teams
- Create a data-driven GTM strategy that drives growth
- Develop a clear roadmap for your GTM transformation
