Modern Go-To-Market Leadership for Small Businesses

Founded by Patrick Elliott, a seasoned GTM strategist and Certified GTM Partner, Four Cross GTM helps small businesses modernize their revenue engines with the same strategic discipline and innovation used by high-growth SaaS and enterprise companies. With over 20 years of cross-functional experience spanning marketing, sales, business development, and product commercialization, Patrick brings a proven track record of driving growth, revitalizing brands, and aligning teams around a unified go-to-market system.

Four Cross GTM was built to bridge the gap between small business ambition and modern GTM execution. Many leaders know they need to evolve but struggle to find the time, talent, and technology to make it happen. Patrick partners directly with founders and CEOs to define markets and positioning, build differentiated brands, accelerate demand and pipeline velocity, and unify Marketing, Sales, Customer Success, and Product functions under one cohesive strategy.

Clients engage with Four Cross GTM in two ways:

1. Fractional CMO Services – Strategic marketing leadership on a flexible, part-time basis to drive growth and scale GTM operations efficiently.

2. GTM OS Advisory – A structured engagement using the GTM Operating System™ to strengthen capabilities across up to eight GTM pillars, from brand to demand to delivery.

Whether you’re building your first growth system or modernizing an existing one, Four Cross GTM helps you align strategy, execution, and measurement to create a repeatable, scalable path to predictable revenue.

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Patrick Elliott