About Me

I’m the Founder and Principal of Commercial Recalibration Partners, where I help mid-market technology and services companies find and fix the commercial constraints that keep growth from becoming predictable and profitable. I’ve spent more than 25 years in commercial leadership across technology, telecom, banking, and agencies, working across sales, marketing, product, and executive leadership. Over the years, I’ve seen that most companies don’t struggle because they lack ambition or talented people—they struggle because the commercial model hasn’t evolved with the business.

I work closely with founders, CEOs, and leadership teams to get to the root of what’s holding growth back. That might be missed targets, an inconsistent pipeline, unreliable forecasts, too many markets or offers, limited expansion within existing accounts, disconnected functional plans, or a CEO who has become the person holding the entire go-to-market organization together. My role is to bring clarity to the situation, help the leadership team align around the few priorities that matter most, and make sure everyone understands who owns what and how the work gets done.

My approach is practical and focused on execution. I personally lead every engagement, whether that starts with a GTM Clarity Workshop to identify the core constraint, a 90-Day GTM Plan to align the organization, or a focused GTM Pillar or fractional engagement to help execute the plan. I use the GTM Operating System™ from GTM Partners as a framework to connect strategy, operating decisions, and execution, but I don’t believe in adding complexity for the sake of it. The goal is simple: find the constraint, recalibrate the commercial engine, and help the team get back to predictable, profitable growth.