Heidi Hattendorf is a Fractional CMO, GTM strategist, and business advisor who helps B2B companies achieve profitable, sustainable growth through clear strategy and disciplined execution. Through Transformation Insights LLC, she partners with CEOs, founders, and executive teams to design and implement marketing and go-to-market strategies that drive measurable business results.

With over 25 years of experience in senior marketing and sales leadership roles, including CMO and VP positions, Heidi brings executive-level perspective to strengthen positioning, accelerate pipeline, and increase enterprise value. She works at key growth inflection points to help leadership teams move from strategy to execution with clarity and focus.

Services Offered

• Fractional CMO Leadership – Executive-level marketing leadership to strengthen strategy, accelerate pipeline, and increase company valuation

• GTM Strategy & Execution – Data-driven GTM planning to align teams and drive profitable revenue growth

• Business Advisory – Strategic coaching to help leaders scale profitably and improve decision-making

Heidi specializes in health tech, pharma, biotech, and regulated industries, leveraging GTM Partners’ frameworks and deep domain expertise to bridge strategy with operational execution. She is a frequent speaker and the author of the Amazon best-seller The Marketing Growth Formula: The Playbook for Building a Profitable & Thriving Business.

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