Strategic Fractional Leadership & GTM Expertise

Ariana Shannon is a seasoned fractional leader with a decade of experience in B2B SaaS, specializing in design, marketing, and branding. She partners with organizations to deliver transformative ROI, turning chaos into clarity and helping brands define their market presence. From GTM advisory and workshops to fractional brand and demand engagements and one-off strategic projects, Ariana builds trust through authentic, results-driven solutions that elevate go-to-market execution.

Her approach is ideal for companies seeking to differentiate their product, capture greater market share, move upmarket, or accelerate deal cycles where they are currently trailing competitors. By combining deep expertise with a focus on genuine connection and organizational clarity, Ariana ensures that every engagement drives measurable impact and long-term brand success.

Organizations should connect with Ariana when their point of view is not clearly differentiated, competitors are capturing more market share, they aim to expand into larger markets but currently serve smaller customers, or when they consistently enter deals later than their competition.