GTMC Matt Anthony

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Move Book Course - GTM For Execs

In just 60 minutes, we’ll show you what’s broken in your GTM—and how to fix it.

Take The GTM Assessment

Have your leadership team take the GTM assessment to see if your aligned and get practical guidance to transform your GTM!

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Discover the GTM Framework used by top companies to align teams, overcome growth gaps, and scale smarter.

Why Work With Matt

Matt Anthony helps complex technology companies turn innovation into clear market momentum. With more than 30 years of experience in cybersecurity, privacy, compliance, and AI infrastructure, he specializes in translating technical solutions into compelling, buyer-ready messaging and GTM strategy. Matt works with early-stage B2B founders and GTM leaders who are struggling to generate engagement and pipeline, providing the clarity and programs they need to scale revenue. As the founder of Start Marketing, he brings senior-level GTM expertise through flexible fractional support, helping high-growth teams cut through noise, articulate value, and accelerate growth.

GTM Messaging & Positioning
Helping early-stage B2B companies clarify their value proposition, refine technical messaging for buyer alignment, and create differentiated market positioning that resonates with technical audiences.
Fractional Marketing Leadership
Providing part-time executive support—building demand programs, guiding marketing strategy, and establishing the processes needed to generate consistent pipeline.
Product & Technical Narrative Development
Translating complex cybersecurity, privacy, compliance, and AI infrastructure technologies into clear, compelling product stories, sales enablement assets, and launch strategies that accelerate adoption.

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