You’ve been gifted access—courtesy of Roasoptimized
Move Book Course - GTM For Execs
In just 60 minutes, we’ll show you what’s broken in your GTM—and how to fix it.
Take The GTM Assessment
Have your leadership team take the GTM assessment to see if your aligned and get practical guidance to transform your GTM!
Get Your Free Copy
Discover the GTM Framework used by top companies to align teams, overcome growth gaps, and scale smarter.
Why Work With Ankit
Ankit Baweja is the founder of ROASOptimized, a growth advisory and media efficiency partner for seed-stage and early-growth startups. With deep experience in demand generation, positioning, and GTM strategy, Ankit helps founders eliminate wasted advertising spend by bringing structure, clarity, and precision to their inbound systems. He believes the biggest obstacles to efficient growth aren’t media tactics, but unclear positioning, inconsistent messaging, and misaligned GTM motions—and he partners with startups to fix these fundamentals so they can build predictable, scalable pipelines and accelerate sustainable growth.
-
GTM Positioning & Messaging Clarity
Helping founders define sharp ICPs, buyer-aligned narratives, and conversion-ready messaging that reduces wasted spend and increases pipeline efficiency. -
Inbound & Demand Gen System Design
Building structured, predictable inbound engines that align content, paid media, and funnel mechanics with how buyers actually evaluate and buy. -
Media Efficiency & ROAS Optimization
Auditing and restructuring paid acquisition programs to eliminate waste, improve signal quality, and turn advertising into a scalable, ROI-positive growth lever.
Free Book Offer
Hey there, To get your free copy of MOVE, just watch the course and then book a quick call with me—or shoot me a DM on LinkedIn. I’d love to hear what resonated with you and explore how we can start fixing what’s not working in your GTM.
Learn More