Connecting Strategy to Execution

Founded by Elissa Carroll, a seasoned GTM and Enablement leader with over 25 years of experience in marketing, sales, and revenue enablement, GTM Design + Enable helps growth-stage SaaS companies bridge the gap between vision and execution. Elissa has built and led enablement programs for both fast-scaling startups and established technology organizations, aligning strategy, process, and behavior to drive measurable growth.

At GTM Design + Enable, we believe the problem isn’t your product or your people—it’s the disconnect between strategy and execution. We help align your go-to-market system so teams move faster and revenue follows. By designing the GTM Operating System that connects company strategy, annual planning, and day-to-day execution—and by building the enablement foundations that make growth repeatable—we empower organizations to achieve consistent, scalable results.

Our Offerings:

1. GTM Strategy & Operating System Design
   We partner with executive teams to define the right markets, ICPs, motions, and metrics—creating clarity, alignment, and accountability across Sales, Marketing, RevOps, and Customer Success.

2. GTM Enablement Consulting
   We translate GTM strategy into field execution through:
   • Enablement Foundations – Enablement Capabilities Assessment, Buyer & Sales Process Mapping, Tech Stack Evolution, and Methodology Alignment
   • Playbooks, Onboarding & Custom Programs – Driving readiness, accelerating ramp, and enabling consistent performance across teams

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Elissa Carroll