Abbas Shivji

Fractional Leader

Company Overview

Turning Vision into a Scalable Revenue System

At Growth Continuum, we believe growth isn’t a gamble—it’s a system. We don’t depend on luck, heroics, or hope; we build the structure that makes growth repeatable and predictable.

Founded by Abbas Shivji, a Certified GTM Operating System™ Partner with over 15 years of hands-on revenue leadership in B2B SaaS, tech, and healthtech, Growth Continuum helps early-stage companies bridge the gap between strategy and execution. Abbas has built and scaled commercial teams, launched new markets, led companies through successful exits, and guided founders through the critical transition from founder-led sales to team-driven revenue.

At Growth Continuum, we treat GTM like a product—designed, tested, refined, and scaled—to create growth that compounds and teams that execute with clarity and confidence.

Our Services

  • GTM Strategy & Advisory: Provides strategic guidance to align Sales and Marketing within a clear go-to-market system—defining ICPs, sharpening positioning, optimizing channels, and building scalable processes that drive consistent, predictable growth.

  • Fractional CRO Services: Gain experienced, hands-on revenue leadership to build repeatable sales systems, hire and coach commercial teams, and accelerate revenue without the cost of a full-time executive.

  • Founder & Sales Team Coaching: Empower founders and sales teams to sell at scale through leadership coaching, structured training, and disciplined, repeatable sales motions.

Expected Outcomes

  • Predictable pipeline and sustainable revenue growth

  • Clear GTM strategy with aligned execution

  • Improved conversion rates and shorter sales cycles

  • Increased visibility, confidence, and scalability across the revenue engine

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