Fractional Revenue Leadership for Scaling B2B Companies

Erin Felton is a go-to-market and revenue operations leader who specializes in fixing broken revenue engines for growth-stage B2B companies ($30M–$150M ARR). She works with organizations where pipeline has stalled despite increased budgets, bringing structure and clarity to complex GTM environments. Erin treats sales as a marketing channel and focuses on rebuilding the connective tissue between marketing, sales, and revenue operations to create a single, reliable source of truth for leadership.

Known for her embedded, operator-led approach, Erin partners directly with teams to design and operationalize GTM systems that connect marketing spend to pipeline, forecasts, and revenue outcomes. Her work aligns marketing, sales, and customer success around shared metrics and seamless handoffs, turning content and campaigns into measurable pipeline while enabling teams to scale efficiently without unnecessary headcount growth.

Erin works with companies through fractional executive partnerships or focused project-based engagements, depending on the level of support required. Whether providing sustained operational leadership or delivering a targeted fix, her goal is the same: restore momentum, create execution discipline, and build revenue infrastructure that continues to perform long after she steps away.

DM me @
Erin Felton