Building Scalable Go-to-Market Systems That Deliver Predictable Revenue

Abel Lomas is the Founder, Operator, and Strategic Leader of Abel Cognition, bringing more than 25 years of executive experience to B2B SaaS and software organizations seeking to close the gap between strategy and scalable execution. A veteran operator, Abel has led go-to-market teams that have successfully scaled companies from pre-revenue startups to over $100 million in annual revenue at acquisition.

Abel’s approach combines hands-on operational expertise with the strategic insight gained from advising Fortune 50 executives during his tenure at Gartner. Leveraging proven methodologies and data-driven frameworks, he helps CEOs and leadership teams establish the executive discipline and operating cadence required to achieve predictable revenue (NRR), optimize capital efficiency (CAC Payback), and strengthen market readiness (Pipeline Coverage)—key drivers of valuation and sustainable growth.

Since founding Abel Cognition, Abel has focused on helping CEOs unlock predictable growth through GTM leadership and operational excellence. His work centers on transforming ad hoc sales efforts into scalable revenue engines, removing organizational friction that impedes deal flow, and identifying where AI can enhance execution velocity. The mission of Abel Cognition is clear: to build robust go-to-market systems that drive consistent, predictable revenue—the foundation of CEO confidence and long-term enterprise value.

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Abel Lomas